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Peter Goodwin takes some time to chat with me about his fatherhood journey. For Peter his family and work are intertwined. Peter is the CEO and founder of Groove Life. He started up Groove Life to provide for his growing family. We talk about how he and his wife values they instill into their kids are the same values for Groove Life. Lastly, we finish the interview with the Fatherhood Quick Five.
About Peter Goodwin
Husband, father, and Adventure Guide Peter Goodwin realized his lifestyle demanded gear that could keep up. After selling The General Lodge, a wilderness retreat that he had built with his own hands, and fueled by the desire to design premium, innovative products that were backed by unbelievable customer service, Groove Life was born.
Working in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Having no idea what success this would eventually bring, his only focus was to somehow provide for his growing family. A move to Tennessee and a few years later, Groove Life now employs over 170 people and produces adventure-inspired outdoor lifestyle product lines.
About Groove Life
Groove Life is a fun loving, and anti-corporate, adventurous group of misfits. They are people who love pushing the limits and questioning the status quo. Their culture is one of freedom, hard work, and fun. They are somewhat quirky and a little rough around the edges, but they are eager to serve. They will tell you that they are all pretty different, but share a common goal and vision. For for on Groove Life go to their site at groovelife.com.
About The Art of Fatherhood Podcast
The Art of Fatherhood Podcast follows the journey of fatherhood. Your host, Art Eddy talks with dads from all around the world where they share their thoughts on fatherhood. Please leave a review wherever you listen to podcasts.
What a powerful story. I really enjoyed Peter’s story. It seems like he took a leap of faith and did everything he could to make his dream happen.
Peter and his family put the work in and made sure they got where they wanted to go. Love to see things like this Michael!
This sounds like an amazing company. Peter is creating a work environment that anyone would love to work at. Groove Life sounds groovy. Dad joke!!!
Well played on the dad joke Brian!
This was an amazing podcast episode. Peter is there for his family and his employees. Can we please get more of CEO’s like this?
Thanks man. I am all for that notion Jay! We need more CEO’s like Peter.
Okay…now I got to think of a product I can improve on. Thanks for the inspiration!
haha…now you are thinking! Go get it
One of my favorite episodes Art. Peter seems like it would be really cool to have a whiskey with him and talk about life.
Thank you Gary!
Art I have been there too when it comes to my wedding ring. Gonna check out Groove Life.
Haha..nice Pat. They have a ton of cool styles!
Such a fun conversation. Peter has an incredible story.
Thanks Danny. I agree. I am so glad I had him on my podcast.
Peter’s pillars he and his wife have for their family is what we need more for our families. I am going to make sure I instill those values into my kids.
That is great to hear Kevin.
I think if more companies operated like Peter’s, people would enjoy their job more. I would love to work for a company that understands the importance of family.
100% agree!
Another fun episode Art. The guests are great and it feels like I am right there in the room with you guys. Let Peter know that I do like craft beer and whiskey!
Thanks Adam. Haha…will let Peter know.
What a fascinating episode. I always wanted to check out Alaska and it sounds right up my alley. It was great to hear Peter and his family found something that works for them and they are encouraging their employees to make family the number one priority.
I agree Jon. Groove Life sounds like an awesome place to work. Love the fact they make sure families come first.