The holidays are a time where people get together and celebrate. What about those people who won’t be with friends and family this season. According to a recent study, less than one-third (31%) of Americans admit to knowing their neighbors and that number drops even lower, to less than a quarter (21%), for respondents under the age of thirty.
And in a world where we sometimes feel more divided than ever, a human connection, a friendly smile in the hallway or quick hello over the fence can make all the difference. At least Stella Artois thinks so and is cranking up the Feel Good Factor a bit! This season the beer brand set out to make a difference and bring us all a bit closer to the ones that actually live the closest.
Do you know your neighbor?
Working together with documentarian Tatia Pilieva, the brand launched a social experiment to match strangers (and neighbors) for a beer and a bond. Look at what happened. Featured in the docufilm is the Stella Together Holiday Sweater Pack – a customized Stella Artois two-pack that serves as a catalyst to bring neighbors together – where two beers are cozily cradled in a red knit button-down sweater.
Starting today, you can snag one while supplies last at www.stellaartois.com/Neighbors.
Please note: Stella Artois sent me a gift set, but my thoughts are my own.